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한국실내디자인학회 / v.3, no., 1994년, pp.64-64 
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판매전략으로서의 승용차 전시매자 실내디자인에 관한 연구-현황분석을 통한 유형별 분류에 따른 제안
( A Study on the Interior Design Proposal for Motor Showroom as a Sales Policy ) |
| 천진희;김혜원; 상명여자대학교 실내디자인학과;서울산업대학교 동덕여자대학교;
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| The objective of this study is to provide recommendations for the interir design of motor showroom as a sales policy. ten cases of motor showrooms were selected from already observed 50 showrooms in Seoul area. findings revealed that the car industries of Korea should meet the strong needs of differentiated sales policy, and the showroom design was an important factor which influenced client's pruchasing power. From these findings and analyses, this study suggests that each brand has to represent the typical total image to appeal to the consumer strongly . Additionally each showroom should be flexible in modification to meet the diverse conditions such as the location, required function and the trend of consumers. In conclusion , researchers provided 6 types of recommendations in terms of floor plan and interior elements such as circulation path, moduled furniture and objects color and lighting variation . Hopely, this research provides more functional and comfortable environment of automobile showrooms for consumers and companies. |
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한국실내디자인학회논문집 / v.3, no., 1994년, pp.64-64
한국실내디자인학회
ISSN : 1229-7992
UCI : G100:I100-KOI(KISTI1.1003/JNL.JAKO199410102443418)
언어 : 한국어 |
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| 논문 제공 : KISTI 한국과학기술정보연구원 |
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