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한국실내디자인학회 / v.38, no., 2003년, pp.233-233 
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쇼윈도우 디스플레이 경향에 관한 연구 - 강남지역 백화점을 중심으로-
( A Study on the Trend of Show window Display - Focused on department of kangnam area - ) |
| 권양숙; 신구대학 실내건축과;
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| 초 록 |
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| The purpose of this study was to find the coordination trend of the Image of the color and object from the department show-window display locating in the kangnam area. The result of this study were summarized as following: 1) Show window display determinating the first image of department-store marketing service, playing the role of visual marketing provides the valuable impressions with shoppers in the times of sensibility, 2) In contemporary recognition of "Design is namely culture", show window display proceeds on the direction of concrete and practical presentation of merchandise as many customers are pursuing the high graded luxury brands while their life styles change. 3) Main concept is represented by the coordinated fashion goods on the mannequin or the body and the main theme is displayed variously in the circumferential area or on the articles with the abstract and concrete objects of diverse forms of dominant color and accent color conveying the seasonal theme precisely. 4) The compositive element of color Is the decisive factor of the visual sense of space In the coordination-trends of show window display specially representing the seasonal theme or the intentional messages and conduces to the psychological and mental desire in human and the circumstances, 5) Following the color, the compositive element of object presents the concrete image of theme or the abstract and geometrical sense of space besides the visual sense of space and shows the proportionality and the activity in displaying the show window space. |
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| 키워드 |
| 코디네이션;트렌드;색채;오브제;쇼윈도우 디스플레이; |
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한국실내디자인학회논문집 / v.38, no., 2003년, pp.233-233
한국실내디자인학회
ISSN : 1229-7992
UCI : G100:I100-KOI(KISTI1.1003/JNL.JAKO200310103482305)
언어 : 한국어 |
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| 논문 제공 : KISTI 한국과학기술정보연구원 |
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