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한국실내디자인학회 / v.17, no.6, 2008년, pp.92-101 
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실내디자인 표현방법의 유형화가 적용된 패션 브랜드 플래그쉽 스토어(Flagship store)에 관한 연구 - 양식적 이미지 특성을 중심으로 -
( A Study on in Fashion Brand Flagship Stores Applied to the Formation Interior Design Expression Methods - Focusing Centering on the stylistic image characteristics - ) |
| 강소연; 홍익대학교 대학원 실내건축;
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| 초 록 |
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| In the current age, as the importance of image is increased, brand images are strengthened, and various ways of expressing space are suggested considering the life styles of consumers. Recently, flagship stores are attempting various ways of expressing interior deigns and the flow of life culture, which can maximize the characteristics of image in a large, complex space. Centering on this trend, this study is conducted to explore an objective standard for the stylistic image characteristics reflecting the formative expression trend; to investigate various expression methods of images that are suggested by flagship stores; and to suggest the indicators of design. Based on this background, the formative trend is classified into the expression trends of minimalism and deconstructionism. An image evaluation test was conducted on the selected brand cases by applying the classification, and the following results are obtained from a comparative analysis. In this study, a stylistic analysis of expression methods is suggested from the stylistic image characteristics of each brand as well as from the reliability and validity of the expression trend. It can be concluded that such stylistic image characteristics are important factors in relation with fashion and architecture, and they can be used for differentiating design expression methods. |
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| 키워드 |
| 양식적 이미지 특성;표현방법;유형화;패션 브랜드;플래그쉽 스토어;Stylistic image characteristics;Expression;Methods;Formation Fashion Brand;Flagship store; |
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한국실내디자인학회논문집 / v.17, no.6, 2008년, pp.92-101
한국실내디자인학회
ISSN : 1229-7992
UCI : G100:I100-KOI(KISTI1.1003/JNL.JAKO200806135608282)
언어 : 한국어 |
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| 논문 제공 : KISTI 한국과학기술정보연구원 |
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