|
|
|
한국실내디자인학회 / v.17, no.6, 2008년, pp.128-136 
|
상업공간의 브랜드 아이덴티티(BI)를 응용한 공간 그래픽에 관한 연구 - 루이비통과 샤넬 브랜드를 중심으로 -
( A Study on the Space Graphic applied to the Brand Identity(BI) In Commercial Space - Focused on Louis Vuitton and Chanel - ) |
| 정희은;김영훈;주혜라; 한양대학교 실내환경디자인과;한양대학교 실내환경디자인과;한양대학교 실내환경디자인과;
|
|
|
 |
|
| |
| 초 록 |
|
|
| It wouldn't be exaggerating to say that we're living in a "Brand age" these days. Brand is easily spotted anywhere around our surroundings, influencing us in a material and a moral way. BI(Brand Identity) which brings increase on sales by constructing and improving the brand image, are infect visually compressed Identity designs that will give the interior space that have applied it, superiority in building a unified image. Then, graphic plays an important role in expressing Identity designs visually. These days, interior space graphic is an emotional field that can materialize images, which became an important expressing medium that offers various images and creativity and show interior space's brand identity. In this manner, space graphic that applies identity designs, clearly states brand's intentions on space communication and users by designing company images or brand's emotional factors visually and dimensionally. Also, it escapes plane level, and gives space, dimensional and kinetic elements, which can give differentiation with other brand's space. These kinds of flexibility let space graphic be used efficiently in extending space identity. |
| |
| 키워드 |
| 상업공간;브랜드 아이덴티티;공간 그래픽;루이비통;샤넬;Commercial Space;Brand Identity;Space Graphic;Louis Vuitton;Chanel; |
| |
|
|
|
|
한국실내디자인학회논문집 / v.17, no.6, 2008년, pp.128-136
한국실내디자인학회
ISSN : 1229-7992
UCI : G100:I100-KOI(KISTI1.1003/JNL.JAKO200806135608293)
언어 : 한국어 |
|
| 논문 제공 : KISTI 한국과학기술정보연구원 |
|
|
|
|
|
|
