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한국실내디자인학회 / v.17, no.6, 2008년, pp.137-142 
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대형아트의 상품구성에 따른 동선체계의 특징에 관한 연구 - 공간구조와 공간연출의 특성을 기준으로 -
( A Study on the Circulation System on accordance with the Merchandise in Discount Store - with reference to the spatial configuration and the VMD pattern - ) |
| 김세은;문정묵; 상명대학교 문화예술대학원 디스플레이.전시디자인;상명대학교 디자인대학 실내디자인;
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| 초 록 |
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| Since mid 1990s, the domestic market in Korea has been changing drastically especially in the field of discount stores. The competition among this market is more severe and the consuming pattern is also changed. This study is to examine the correlation between the customer's circulation and the spatial configuration by using Space Syntax and VMD pattern through the MD plan of each floor in Discount store. Throughout this study, it tries to find out the Quantitative analysis among three factors - the customer's circulation, spatial configuration and VMD investigation. The pattern of customer's circulation appears differently according to the identity of customer and store layout, but with the result, customer's circulation system is in accordance with the floor layout in the store. In result of the study, the circulation of the customer was found to have a close relationship with spatial structure that is composed by the MD pattern in a discount store in the area of food section. Also, the circulation system in the rest area except food section is more affected by the VMD pattern rather than spatial structure. |
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| 키워드 |
| 대형마트;공간구문론;공간구조;동선체계;Discount store;Space Syntax;Spatial configuration;VMD;Customer's circulation; |
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한국실내디자인학회논문집 / v.17, no.6, 2008년, pp.137-142
한국실내디자인학회
ISSN : 1229-7992
UCI : G100:I100-KOI(KISTI1.1003/JNL.JAKO200806135608295)
언어 : 한국어 |
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| 논문 제공 : KISTI 한국과학기술정보연구원 |
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