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한국실내디자인학회 / v., no.14, 1998년, pp.99-106 
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VMD(Visual Merchandising)에 따른 복합생활용품매장에 관한 연구-연출과 테마를 중심으로-
( A Study on the Design of a Compound Living Goods Store by Visual Merchandising -with a focus of the presentation and themes- ) |
| 한주희;윤도근; (주)세가디자인;홍익대학교 건축학과 교수 공학박사;
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| 초 록 |
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| Today's consumers have the behavior of purchasing that is self-value-centered and distinctly goal-conscious. Because of this trend the new shops that sell well have the characteristics that effectely transfers strong store-image. The starting point of selling is showing. To appeal to the sense of more consumers and to facilitate the act of consumption you should express more surely store and image of merchandise in the limited space of sales room. Especially in the compound living goods store which sell various items of products the role of presenting the whole merchandises attractive and organized is of utmost importance and the interior planning of show rooms and displaying the room according to the actual sales. According to this the goal of this study is to create not only the convenience of purchasing but also distinguished store image through organizing show rooms according to themes as a part of VMD strategy. |
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| 키워드 |
| 상품의 연출;매장의 테마화; |
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한국실내디자인학회논문집 / v., no.14, 1998년, pp.99-106
한국실내디자인학회
ISSN : 1229-7992
UCI : G100:I100-KOI(KISTI1.1003/JNL.JAKO199811920147188)
언어 : 한국어 |
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| 논문 제공 : KISTI 한국과학기술정보연구원 |
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