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한국실내디자인학회 / v., no.15, 1998년, pp.69-78 
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대형 소매점에서 내점객의 회유성을 증대시키는 레이아웃에 관한 연구
( A Study on the Method for Increasing Customer's Circulation in Large-Scale Retail Store ) |
| 백승환;류호창; 건국대학교 건축대학원 실내건축설계학과 연구조교;건국대학교 실내디자인학과;
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| 초 록 |
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| Purchasing should be considered as an exciting entertainment by itself in these days. Customers can be satisfied with making their own choices and dreaming of their better lives through the action of buying,. However the customers are not rushing into stores without any special reason except when the store has something attracts them. Generally speaking the customers will willingly spend their time and effort in shopping only when they are attracted by well-displyed goods and reasonably planned layout. Based upon these concepts interior design as a creative marketing tool plays a great role in enhancing customer's circulation and the productivity of a store. This study is to propose the layouts which are increasing the customer's circulation by contacting the customers with commodities as many as possible. This study is primarily revolved around the parts affecting customer's circulation among the factors of store's layouts. This study was consist of theoretical consideration about the store's layouts on the foundation of conference and existing works and several proposals. The results of this research are as below: 1) The entrance and exit of a retail store should be apart from each other to increase customers' circulation. It is regarded as ideal to locate the entrance on the right side of front to control moving line of customers. 2) A shop should be surrounded with the main aisles which is straightened inward from the main entrance. 3) Placing magnets which can be anything that attracts customers' attention at the corner of store can lead customers inward and increase customers' circulation. |
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| 키워드 |
| 회유성;레이아웃;주통로;자석매장; |
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한국실내디자인학회논문집 / v., no.15, 1998년, pp.69-78
한국실내디자인학회
ISSN : 1229-7992
UCI : G100:I100-KOI(KISTI1.1003/JNL.JAKO199811920147300)
언어 : 한국어 |
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| 논문 제공 : KISTI 한국과학기술정보연구원 |
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