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한국실내디자인학회 / v., no.16, 1998년, pp.161-167 
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실내환경 이미지가 점포선택 행동에 미치는 영향에 관한 연구 -신도시 근린형 백화점의 주요용공간 사용자를 중심으로-
( A Study on the Relation between the Store Choice Behavior and the interior Environmental Image -Focused on the users of major public space in shopping centers- ) |
| 박진배;김주원; 한성대학교 산업디자인학과;연세대학교 건축공학과;
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| 초 록 |
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| The Study to verify the relations between the store choice behavior and the interior environmental image. the point of view is that the image of store affects the behavior of customers when they choose the store for shopping. The method used for this study is library survey for constructing the store choice model and the field survey for veryfying the model. The store choice behavior of customers occurs according to the procedure : environment exposure-development of cognitive structure-image developing by the emotional response-attitude decision- purchasing. The image of a store is one of the very important elements in marketing stragy. The group which showed the affirmative response to the emvironmental design aspects also showed the high affirmative response to the store image. The group which showed consistent response to the image of store and the image of him/herself showed more affirmative response to the environmental design aspects. Good image to a store affects affirmative attitude of customers and it consequently the store choice behavior |
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| 키워드 |
| 점포선택;실내환경 이미지;환경심리; |
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한국실내디자인학회논문집 / v., no.16, 1998년, pp.161-167
한국실내디자인학회
ISSN : 1229-7992
UCI : G100:I100-KOI(KISTI1.1003/JNL.JAKO199811920147512)
언어 : 한국어 |
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| 논문 제공 : KISTI 한국과학기술정보연구원 |
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