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한국실내디자인학회 / v., no.17, 1998년, pp.12-21 
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백화점의 통합적 마케팅커뮤니케이션을 위한 VMD전략 계획에 관한 연구-VMD구성요소 분석을 중심으로-
( A Study on VMD Strategy Plan for Integrated Marketing Communication in Department Store -An Analysis of VMD Organization Elements- ) |
| 김연아; 계원조형예술대학 건축디자인과 겸임교수;
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| 초 록 |
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| Due to rise in a more sophisticated consumer and free distribution of foreign goods domestic department stores have been confronted with the need to change marketing strategy. The VMD strategy has become increasingly important as the means in reaching the contemporary consumer who has been sensitized to a visual style of marketing strategy. The use of VMD organizational elements have enabled us to create basic planning data that more accurately reflect our current marketplace trends,. The positive influence and supporting role of visual merchandiser is needed more than ever and will be an important part of future profit and customer satisfaction regardless of whether the customer is driven from image buying values and product-quality issues. |
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| 키워드 |
| 백화점;VMD 전략;통합적마케팅; |
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한국실내디자인학회논문집 / v., no.17, 1998년, pp.12-21
한국실내디자인학회
ISSN : 1229-7992
UCI : G100:I100-KOI(KISTI1.1003/JNL.JAKO199811920147570)
언어 : 한국어 |
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| 논문 제공 : KISTI 한국과학기술정보연구원 |
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