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한국실내디자인학회 / v., no.21, 1999년, pp.54-61 
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패션전문점의 비쥬얼 머천다이징 (Visual merchandising) 전략에 관한 연구 -멀티브랜드 매장을 중심으로-
( A Study on Visual Merchandising strategy of fashion store -Focused on the plan for the Multiple brand shop- ) |
| 장규순; 정회원, 동서울대학 의상디자인과;
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| 초 록 |
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| The Fashion Distribution Business (FDB) is thriving to such an extent that the current period is called "The Era of Fashion." This FDB shows tendencies towards specialzation, globalization and expansion. The domestic FDB has been rapidly globalizing, and thus it is time for us to recognize that the fashion business has grown beyond its former role as a production-oriented retail business to include multiple new roles. This strategy to plant Store Identity on customers is just a Visual Merchandising (VMD) Strategy. That is, a strategy to visualize the Product Planning, which can be called a Complex Visual Expressing Technical System that classifies and arranges products in order to be easily seen, chosen, and bought through exhibition and arrangement. My aim is to break away from the conept that has been focused only on display division and to present product scheme correctly and to establish a VMD Plan which can also contribute to sales promotion by providing infirmation and arranging Store Display efficiently for customers. Additionally, this is aimed to present an efficient and sensitive design process.esign process. |
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| 키워드 |
| 패션전문점;VMD; |
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한국실내디자인학회논문집 / v., no.21, 1999년, pp.54-61
한국실내디자인학회
ISSN : 1229-7992
UCI : G100:I100-KOI(KISTI1.1003/JNL.JAKO199911920148396)
언어 : 한국어 |
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| 논문 제공 : KISTI 한국과학기술정보연구원 |
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