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한국실내디자인학회 / v., no.29, 2001년, pp.211-219 
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생활용품 전문점의 비주얼 머천다이징(Visual Merchandising)전략 연구 - 라이프 스타일 제안형 VMD를 중심으로 -
( A Study on VMD Strategy of the lire article specialty shop - Focused on VMD type of Proposal of Life Style - ) |
| 김연아; 누리디자인 대표;
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| 초 록 |
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| Dematerialization of consumption is in a rapid process, in relation to the flood of information. Consumers do not want to buy a material goods any more, in the condition of excessive supply. In the past industrial society with massive production and consumption, only the unified consumers were produced. In informational society, goods are not regarded as a simple material, but as an Intelligence Merchandise. Specialty shops for life articles should reflect these consumer's trend and should keep the value of brand and goods. Visual Merchandising strategy which connect the expectation of consumers and company images, should be considered as a communication tools, and be presented in diverse and specified ways. |
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| 키워드 |
| 생활용품 전문점;VMD 전략;라이프 스타일; |
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한국실내디자인학회논문집 / v., no.29, 2001년, pp.211-219
한국실내디자인학회
ISSN : 1229-7992
UCI : G100:I100-KOI(KISTI1.1003/JNL.JAKO200111920993323)
언어 : 한국어 |
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| 논문 제공 : KISTI 한국과학기술정보연구원 |
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