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한국실내디자인학회 / v., no.4, 1995년, pp.16-21 
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조명환경이 제공하는 MOOD에 대한 고객의 선호도 조사연구-Coffee Shop을 중심으로-
( The Study of Costomer's Mood Preferences Influenced From The Lighting Environment-In Coffee Shop- ) |
| 강무진; 덕성여대 산업미술학과;
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| Although it has been suggested that lighting influences our moods, little is known about dimensionality of mood patterns. The knowledge of consumer's mood pattern in lighting condition may provide interior designers with a valuable information for the lighting design. This article investigates the underlying structure of moods occuring in lighting conditions. Meanwhile, this examines custom-ers' desired mood type of lighting, and explores the influ-ence of individual characteristics on selecting the preffered lighting moods. The result uncovers five discriminable patterns of mood-dynamic, intimate, delightful, elegant, and serene feeling results from well organized lighting system. Among the five moods, serene atmosphere appears to be the most preffered mood from respondants. It is also found that the perceived preference of lighting atmo-sphere varies across personal characteristics of the cus-tomers, socio-economic differences and the visiting pur-poses to the coffeeshop. These findings present interest-ing and potentially valuable implications for interior de-signers that proper planning of lights which inducemoods can achieve dramatic effects and aid in the cre-ation of the desired atmosphere. |
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한국실내디자인학회논문집 / v., no.4, 1995년, pp.16-21
한국실내디자인학회
ISSN : 1229-7992
UCI : G100:I100-KOI(KISTI1.1003/JNL.JAKO199511920146384)
언어 : 한국어 |
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| 논문 제공 : KISTI 한국과학기술정보연구원 |
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