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한국실내디자인학회 / v., no.9, 1996년, pp.3-9 
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백화점 실내디자인 이미지의 구성요소 선호도에 관한 연구
( A Study on the Preference for the Components of the Department Store Interior Design Image -Focusing on Women Customers Resident in Seoul- ) |
| 서종호;최상헌; 중앙대학교 건설대학원 실내건축학과석사;중앙대학교 건축공학과;
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| 초 록 |
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| When a certain particular department store is chosen by customers due to the good image, the department store will have provided for the conditions that it can precede in competition with other department stores. Based upon it, a survey was made of preference for the department store interior design image component. In order to make the department store image better based upon this study results, the designer should remember that department store is possessed of display and circultation planinorder to give consume the good image. And , as a result of analyzing customers' preference for the details of the interior design image component, the area, primary components of the department store space, should take on specialization , though narrow. The circulation should constitute the free flow system. The ornamental illumination should be emphasized for the secondary component of the department store space. The color planing should be made that is oriented to seasonality and products. The floor should finished with wood. The department store interior should be decorated in a modern and simple form. The display of the department store should be made in a fashion that it takes on seasonality and artistry. These measures can be said to be the desirable method to provide a good image for women customers paying a visit to the department store. |
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| 키워드 |
| 백화점, 실내디자인, 이미지; |
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한국실내디자인학회논문집 / v., no.9, 1996년, pp.3-9
한국실내디자인학회
ISSN : 1229-7992
UCI : G100:I100-KOI(KISTI1.1003/JNL.JAKO199611920145473)
언어 : 한국어 |
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| 논문 제공 : KISTI 한국과학기술정보연구원 |
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