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한국실내디자인학회 / v., no.9, 1996년, pp.86-97 
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패션유통산업의 SI 개발에 따른 VMD 계획에 관한 연구- 남성의류 'P' 브랜드를 중심으로 -
( A Study on VMD Strategy in the development of SI for Fashion Distribution Industry - With a focus of the men's apparel brand " P" named- ) |
| 장규순; 대유공업전문대학교 의상디자인과;
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| The companies specializing in fashion stores are making their best efforts and recently they are increasing competition to set up their Coporate Identities for the purpose of positive corporate image and to set up their own Store Identities so that they can cope well with the changes in the consumption patterns. VMD(Visual Merchandising) is such Display Strategy which enable the stores to give their customers good recognitions. This Strategy is aimed at promoting their products not by focusing on the traditional concept of Display , but by giving appreciate planning strategy and by serving their customers with information and convenient Shopping Environment. |
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| 키워드 |
| VMD 계획; |
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한국실내디자인학회논문집 / v., no.9, 1996년, pp.86-97
한국실내디자인학회
ISSN : 1229-7992
UCI : G100:I100-KOI(KISTI1.1003/JNL.JAKO199611920145569)
언어 : 한국어 |
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| 논문 제공 : KISTI 한국과학기술정보연구원 |
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