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한국실내디자인학회 / v.17, no.3, 2008년, pp.43-50 
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상업공간디자인에 있어 자연경관 요소의 적용에 관한 연구
( A Study on the application of landscape material in commercial space design ) |
| 우지연; 서울대학교 디자인학부 공간디자인;
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| 초 록 |
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| Commercial space, the types of which have been increasingly various and changing rapidly, has been generating new marketing concepts for space. Especially as the environmentally friendly lifestyle spreads around, the component of natural landscape such as plant, stone, or water has been used as an important part in space design, freshly imprinting the brand image beyond the idea of simple interior property. By combining commercial space design with 'the component of the natural landscape', we can improve the brand image, create the newness in the space, lead customers to stay longer in the space, and reinforce the decorative effect. The parts of the commercial space to which we can apply the element of natural landscape are facades, walls, floors, and show windows. Various examples of real application are found according to the areas of business and goods displayed. This thesis attempts to maximize the effect of commercial space by examining and analyzing various instances of space and provide the ways of applying the space that contains an aesthetic value. For the research, 60 articles, theses, reports that have the keyword related to interior landscape and marketing strategy in commercial space were used as references. From the references, 70 cases were selected and analyzed to find landscape application patterns. Also, 4 store cases that landscape application have been the key to their success were selected for the survey. In doing this, I presented the readers with the packaging technique which improves brand image, the effect of stage direction which helps sensitive communication with users, the application as interior structure and the effect of an object that is useful to aesthetic effect in the commercial space. Finally, I endeavored to provide possible problems to be produced when applying the natural element in the commercial space and matters to be attended to in the management. |
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| 키워드 |
| 상업공간;자연경관요소;환경마케팅;브랜드 가치;감성;패키징;무대효과;공간면에의 활용;오브제효과;Commercial space;Landscape elements;Green marketing;Brand value;Environmentally friendly lifestyle; |
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한국실내디자인학회논문집 / v.17, no.3, 2008년, pp.43-50
한국실내디자인학회
ISSN : 1229-7992
UCI : G100:I100-KOI(KISTI1.1003/JNL.JAKO200824556529267)
언어 : 한국어 |
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| 논문 제공 : KISTI 한국과학기술정보연구원 |
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