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한국실내디자인학회 / v., no.41, 2003년, pp.55-62 
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기업이미지 강화를 위한 환경디자인의 브랜드화에 관한 연구
( A Study on the Environmental Design Brand for the Vitality of Corporate Image ) |
| 남경숙; 한양대학교 실내환경디자인학과;
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| 초 록 |
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| The purpose of this these is to study on the environmental design brand for the vitality of corporate image. To achieve the purpose of this study, the methods and contents are as follows: 1. Conforming the concept of the corporate environmental design brand. For that explaining the definition and the tradition of brand and the meaning of corporate identity and corporate environmental design system. 2. Explaining the factors of the corporate environmental design. For that 1) explaining the expression of the corporate identity 2) Explaining the expressive factors of the corporate identity. For that, studying the style and the theme. 3. Studying the cases of the corporate environmental design brand. By these methods and contents, we will study environmental design brand for the vitality of corporate image. |
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| 키워드 |
| 기업이미지;환경디자인;브랜드; |
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한국실내디자인학회논문집 / v., no.41, 2003년, pp.55-62
한국실내디자인학회
ISSN : 1229-7992
UCI : G100:I100-KOI(KISTI1.1003/JNL.JAKO200311922119296)
언어 : 한국어 |
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| 논문 제공 : KISTI 한국과학기술정보연구원 |
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