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한국실내디자인학회 / v.18, no.5, 2009년, pp.156-163 
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브랜드 확립을 위한 상점공간 디자인 분석 연구 - 혁신적 제품과 체험 공간을 중심으로 -
( A Study on Store Design Strategy for Establishing Brand Identity - Focus on innovative products and spaces for experiences - ) |
| 이소영;박사휴; 중앙대학교 주거환경학과;중앙대학교 주거환경학과;
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| 초 록 |
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| Retail space itself could be one of the marketing strategies, through creating space, and communicating brand identity. Especially for innovative products, such as mobile technology products, store is not just to sell products but to provide experiences so that users can fudge usefulness of products and reduce uncertainties to adopt the products. The purpose of this study is to investigate how environmental features and physical artifacts contribute to promote experiences of innovative products in stores and how physical environment help to establish brand identity. For this study, site visits, observation, and literature review were conducted. For case studies, three retail spaces (Apple, Iriver, Sony) and one service space(TTL) were selected. Compared to the service space, three retail spaces have more transparent and open store front design characteristics. For the experiences of shoppers, products displayed in a radial shape, round shape, column shape, and around peripherals of the stores. A service oriented space, TTL zone is differentiated from three retail spaces in terms of layout, store front design, and experience areas. Compared to the traditional stores selling innovative products, the case stores showed more warm atmosphere using various shape, wood materials, lighting fixtures and furniture. |
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| 키워드 |
| 상점디자인;브랜드;혁신적;체험;Store Design;Brand;Innovative products;Experience; |
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한국실내디자인학회논문집 / v.18, no.5, 2009년, pp.156-163
한국실내디자인학회
ISSN : 1229-7992
UCI : G100:I100-KOI(KISTI1.1003/JNL.JAKO200934939663968)
언어 : 한국어 |
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| 논문 제공 : KISTI 한국과학기술정보연구원 |
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