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한국실내디자인학회 / v.18, no.4, 2009년, pp.3-10 
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복합쇼핑몰과 백화점 내 전문식당가의 공유 공간 특성에 관한 연구
( A Study on the Characteristics of Public Space in Specialized Restaurants at Domestic Composite Shopping Malls and Department Stores ) |
| 양철식;김정기; 홍익대학교 건축도시대학원;홍익대학교 건축도시대학원;
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| 초 록 |
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| Domestic distribution market is in a time of transition for the present. With consumers' diverse demands, the growth of department stores, shopping malls, specialized shops and so on has been taken place radically and the competition among them also has become severe. In order to promptly and positively cope with the radically changing trend of market and the generation of competing business entities, they are necessary to establish a discriminated indoor space plan. With such desires as the expansion of leisure activities based on the increase of personal income and the up-gradation, diversification and individualization of living standard based on economic growth, the dining-out space, one of people's life environments, need a variety of changes. In the past, the specialized restaurants of composite shopping malls and department stores were a mere mediating space of food sale between producers and consumers, but today they become a discriminated and creative indoor space which representing customers' lifestyle. The purpose of this study was to examine the characteristic of public space of specialized restaurants at composite shopping malls and department stores and then present a discriminated spatial marketing strategy in order to find out the direction of its proceeding in the future. Therefore, the purpose of this study was to work out basic data for the development of dining-out contents at the time of appearing diverse composite dining-out spaces in the future and of establishing a renovation plan of specialized restaurants at composite shopping malls and department stores in order to provide customers a space which could satisfy their desires. In this vein, the characteristic and composition of necessary space was analyzed based on the examination of cases. The investigator hopes that study findings are used as basic data for the study on the interrelationship between the sale space and dining-out space of composite commercial facilities and for the establishment of marketing strategy to attract customers. |
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| 키워드 |
| 백화점 전문식당가;공유 공간;공간 특성 및 구성;Specialized restaurants in department;Public space;The characteristics and composition of space; |
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한국실내디자인학회논문집 / v.18, no.4, 2009년, pp.3-10
한국실내디자인학회
ISSN : 1229-7992
UCI : G100:I100-KOI(KISTI1.1003/JNL.JAKO200931670167504)
언어 : 한국어 |
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| 논문 제공 : KISTI 한국과학기술정보연구원 |
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