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한국실내디자인학회 / v.17, no.4, 2008년, pp.23-31 
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디스플레이 요소에서 POP와 오브제 연출특성 변화에 관한 연구;국내, 외 패션 란제리 매장을 중심으로
( Research of POP and characteristic variation with an objet production in display element;Focused on the local and foreign fashion lingerie stores ) |
| 라선문;한혜련; 한성대학교 일반대학원 인테리어디자인학과;한성대학교;
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| 초 록 |
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| Rapid change of the era has caused change to consumption. New concept of consumer means not consumer who is simply provided a product, but a consumer who lays emphasis on value. That is to say, it indicates a consumer who values both on service and information as well as a product itself when they purchase. Therefore, the purpose of this research is to analyze the changes of POPs and objets at domestic and foreign fashion lingerie shops in different periods, and to encourage the effective introduction of POPs and objets for display at fashion lingerie shops in the future. I have used 100 pictures of 6 domestic brands and 80 of 6 foreign brands to analyze, and the periods were divided into 2000-2003, 2004-2007, and after 2008. The result of analyzing is as follows. First, give much information and great satisfaction to customers through the various types of POP, which convey the image and the concept of the products. If current POP was used only for sales, there ! should be various kinds and types of POPs to present not only basic information of products but also the value beyond it. Second, advance the products value by the presentation of diverse object. Furniture, fixtures, Lighting, Gift Box, Poster and mannequins should be used not to show simple props and presentation of product in the past, but to show brand images and Design concept of products. |
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| 키워드 |
| 패션디스플레이;오브제;Fashion Display;Object;POP(Point Of Purchase); |
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한국실내디자인학회논문집 / v.17, no.4, 2008년, pp.23-31
한국실내디자인학회
ISSN : 1229-7992
UCI : G100:I100-KOI(KISTI1.1003/JNL.JAKO200833155785859)
언어 : 한국어 |
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| 논문 제공 : KISTI 한국과학기술정보연구원 |
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