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한국실내디자인학회 / v.14, no.6, 2005년, pp.228-235 
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브랜드이미지와 재료의 표현성 연구 - 루이뷔통 매장에서 나타나는 재료의 표현성 중심으로 -
( A Study on representation between Brand Image and Architectural Material ) |
| 최용수; 건국대학교 산업대학원 산업디자인학과;
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| 초 록 |
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| This study analyzes the new possibility of design through the research for the expression of cladding design architectural materials, and applies to connection with creative design concept. In these modern days, architectural materials became the subject of expression as itself thanks to the development of new technology and materials. The physical properties of materials and their beauty value made possible the variety and possibility of expression in space design. The expressional properties of materials can lead mutual communication between commodity and brand by association, presenting brand image and the distinction of its value. Therefore, the trends of designed material expression in space design according to modern aspect can offer the possibility of material space design for ahead. This study suggest an alternative idea for revitalizing design by materials. |
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| 키워드 |
| 브랜드이미지;재료;표현성;Brand image;Architectural material;Expression; |
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한국실내디자인학회논문집 / v.14, no.6, 2005년, pp.228-235
한국실내디자인학회
ISSN : 1229-7992
UCI : G100:I100-KOI(KISTI1.1003/JNL.JAKO200508824102892)
언어 : 한국어 |
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| 논문 제공 : KISTI 한국과학기술정보연구원 |
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