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한국실내디자인학회 / v.15, no.1, 2006년, pp.98-105 
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현대 상업건축에서 브랜드 이미지에 대한 건축가의 해석과 표현 - 프라다와 루이뷔통을 중심으로 -
( Architects' Interpretation and Expression of the Brand Image in Contemporary Commercial Architecture - Focused on Prada and Louis Vuitton - ) |
| 최왕돈;김주연; 국민대학교 건축대학;진아건축;
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| 초 록 |
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| This study tries to find how architects interpret and express fashion brand images. First, it examines the concept of brand images and its architectural expression of them in contemporary commercial architecture. Second, it investigates the brand strategies and architectural expression strategies of world-famous fashion brand companies such as Prada and Louis Vuitton. Third, it finds out architects' expression of the brand strategies focusing on Rem Koolhaas, Herzog & do Meuron, Jun Aoki, Barthelemy-Grino, Kumiko Inui. In conclusion, architects have their own expression tools for fashion brand images but the extent of expression vanes according to each brand strategy. |
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| 키워드 |
| 브랜드;패션;건축가;상업건축;프라다;루이뷔통;Brand;Fashion;Architect;Commercial architecture;Prada;Louis Vuitton; |
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한국실내디자인학회논문집 / v.15, no.1, 2006년, pp.98-105
한국실내디자인학회
ISSN : 1229-7992
UCI : G100:I100-KOI(KISTI1.1003/JNL.JAKO200612842567893)
언어 : 한국어 |
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| 논문 제공 : KISTI 한국과학기술정보연구원 |
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