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한국실내디자인학회 / v.15, no.3, 2006년, pp.111-117 
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브랜드 아파트의 주동 입면 디자인에 대한 소비자들의 선호도에 관한 연구
( A Study on the Preference of Consumers for facade Design with Brand Concepts in Apartments ) |
| 전한종; 한양대학교 건축학부;
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| 초 록 |
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| In the recent years, domestic construction companies have tried to differentiate their apartments using brand positioning. Respective construction companies are attracting public attention with discriminative brands. This study investigated residents' preferences focusing on apartments facade design used in marketing strategy of brand apartments. Four concepts in surveyed brand apartments are deluxe, modern, eco-friendly and comfortable. According to the related study on design factor of apartment facade, the design factors are chosen such as the overall building shape, balcony form, main color, exterior wall shape, material, main access shape, pent house design and window size. As a result of analysis, there was a difference between brand concepts and consumers' views. Therefore, apartment facade design to differentiate their own companies' brand images should consider the perception of customers. |
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| 키워드 |
| 아파트 주동 입면 디자인 요소;브랜드 이미지 포지셔닝;APT Facade Design Factors;Brand Image Positioning; |
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한국실내디자인학회논문집 / v.15, no.3, 2006년, pp.111-117
한국실내디자인학회
ISSN : 1229-7992
UCI : G100:I100-KOI(KISTI1.1003/JNL.JAKO200629734294481)
언어 : 한국어 |
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| 논문 제공 : KISTI 한국과학기술정보연구원 |
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