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한국실내디자인학회 / v.13, no.2, 2004년, pp.150-158 
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VMD에 따른 백화점 여성캐주얼 매장구성계획에 관한 사례연구
( A Study on Formation Plans of the Lady′s Casual shop in Department store by Applying VMD ) |
| 윤갑근;이화숙;한세민; 조선대학교 디자인학부;광주여자대학교 인테리어디자인학과;조선대학교 산업대학원;
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| 초 록 |
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| Customers demands seeking the variety and individualization in the rapidly changed consumption environment with these changes in the distribution market expect the environment in the shops providing the degage and abundant lives and environmental change in the environment of sale providing abundant values in the life other than simple sale of goods. More effective marketing strategies are desperately required for corresponding to these customers demands. VMD is the consolidated visual plans for the emotional communication with customers through CI which is the visual element influencing customers visual environment, SI, interior and exterior designs, presentation of goods, advertising and marketing. This is the marketing strategy providing customers with joyful shopping space and enabling customers to get the information and characteristics of goods more effectively by means of visual elements in the comfortable environment of the shop and the main factor allowing the competitiveness differentiated from the competing companies. To achieve these goals, we herewith suggest the effective VMD Strategy and alterative by applying VMD as the consolidated marketing communication to the Lady's casual shop in the Hyundai department located in Gwangju after complementing problems found In the course of studying and analyzing the VMD Cases. |
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| 키워드 |
| VMD;Interior;Dispaly;Womens Casual;Store Planning; |
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한국실내디자인학회논문집 / v.13, no.2, 2004년, pp.150-158
한국실내디자인학회
ISSN : 1229-7992
UCI : G100:I100-KOI(KISTI1.1003/JNL.JAKO200411922323251)
언어 : 한국어 |
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| 논문 제공 : KISTI 한국과학기술정보연구원 |
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