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한국실내디자인학회 / v.13, no.4, 2004년, pp.180-187 
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브랜드개성강화를 위한 공간 커뮤니케이션을 통해 획득되는 가치에 관한 연구
( A Study on Value obtained from Space Communication to Strengthen Brand Personality ) |
| 전수영;김주연;황용섭; 홍익대학교 대학원 공간디자인과;홍익대학교 미술대학 산업디자인;홍익대학교 공간디자인과;
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| 초 록 |
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| This research is focused on the emotion rather than the logic, the present building up the Market toward clients' relationship and the communication through the most direct Contact Space in Non-Mass Media Communication. This research's purposes are to classify Space Communication kinds to analyze how the each element could affect on Brand Identity Strength and to provide the way to appeal the Brand Image as the corporation intends and to analyze Corporations and Clients' value from Space Communication. The process of this research is following. Analysis of the Space Communication, which mentioned above and the value, which was obtained from it, and analysis through the Brand, which uses the Space to build the Brand Identity with positive Brand Image and the conclusion. In Conclusion, we need to analyze the identity of each Brand and do positioning to make outstanding Brand through analysis. Because outstanding scheme varies on deciding to communicate through the Space to satisfy clients with outstanding plan or clients' sex, age, profession, resign though appealing same Brand identity, the Space Identity should be flexible depends on area and target market. |
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| 키워드 |
| Brand Personality;Value obtained from Space Communication;Space Communication; |
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한국실내디자인학회논문집 / v.13, no.4, 2004년, pp.180-187
한국실내디자인학회
ISSN : 1229-7992
UCI : G100:I100-KOI(KISTI1.1003/JNL.JAKO200411922628269)
언어 : 한국어 |
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| 논문 제공 : KISTI 한국과학기술정보연구원 |
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