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Çѱ¹½Ç³»µðÀÚÀÎÇÐȸ / v.20, no.1, 2011³â, pp.43-50
»ê¾÷Àü½Ãȯ°æ ³» ¼­ºñ½ºµðÀÚÀÎÀÇ Çʿ伺¿¡ °üÇÑ ¿¬±¸ - Âü°ü°´À» Áß½ÉÀ¸·Î -
( A Study on the needs of Service Design within the Environment of Trade Shows - Focused on Attendees - )
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According to the recent expansion of Trade Shows within the government's policy in exhibition industry, studies about the trade shows needs to be focused more on the attendees related to the environment. In most of the researches related to this topic until now had been biased in terms of economic benefits and the standpoint of organizers. Considering that this study is to improve environment of Trade Shows from an attendees' point of view as an attempt to apply the concept of Service Design which is the activity of planning and organizing people, infrastructure, communication and material components of a service. It is about the idea of bringing service design principles to services in Trade Shows. Good design process brings in a good understanding of the context : understanding the environment and redefining problems from the standpoint of attendees, in order to improve its quality, the interaction between service provider and attendees and the attendees' experience.
 
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¼­ºñ½ºµðÀÚÀÎ;»ê¾÷Àü½Ãȸ;Âü°ü°´;Service Design;Trade Shows;Attendees;
 
Çѱ¹½Ç³»µðÀÚÀÎÇÐȸ³í¹®Áý / v.20, no.1, 2011³â, pp.43-50
Çѱ¹½Ç³»µðÀÚÀÎÇÐȸ
ISSN : 1229-7992
UCI : G100:I100-KOI(KISTI1.1003/JNL.JAKO201116637925900)
¾ð¾î : Çѱ¹¾î
³í¹® Á¦°ø : KISTI Çѱ¹°úÇбâ¼úÁ¤º¸¿¬±¸¿ø
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