|
|
|
한국실내디자인학회 / v.20, no.1, 2011년, pp.33-42 
|
마케팅패러다임에 의한 장소이미지 전략의 진화양상 연구
( A Study on the Evolutionary Aspects of Place Image Strategies through the Marketing Paradigm ) |
| 이영수;박경아; 홍익대학교 건축대학;홍익대학교 건축학과, 홍익대학교 건축학과;
|
|
|
 |
|
| |
| 초 록 |
|
|
| This study, by applying the experiential and psychological thought category of "impression" as the space design strategy for drawing out "sensitivity," aims to break down the psychological mechanism forming the image held by the subject, and based on such segmentation, seek and strategize an effective design methodology. The subject's memory, pure sensation, and movement sensation are set as the preceding determinants comprising the psychological mechanism of space impression. The control determinants for achieving activation of psychological effect are reinterpreted as the relations of memory-cognition, sensation-perception, and movement-sensation and categorized into a cognitive strategy based on association, metaphor and remembrance; a direct sensation strategy based on formation, superposition and transposition of sensation; and a sensation strategy of process-formation based on expectation organization and reversal, contraction and relaxation. Each strategy is achieved through the formal, material and structural control of architecture. As a restructuring of the design methodology that has been experientially applied, the strategy categorization is important in that, by presenting the usefulness and effect by strategy according to space experience, it makes concrete the basic data that are useful for designing experience of sensitivity. |
| |
| 키워드 |
| 장소마케팅;전략;이미지;인상;인지;감성;Place Marketing;Strategy;Image;Impression;Cognition;Emotion; |
| |
|
|
|
|
한국실내디자인학회논문집 / v.20, no.1, 2011년, pp.33-42
한국실내디자인학회
ISSN : 1229-7992
UCI : G100:I100-KOI(KISTI1.1003/JNL.JAKO201116637925899)
언어 : 한국어 |
|
| 논문 제공 : KISTI 한국과학기술정보연구원 |
|
|
|
|
|
|
