|
|
|
한국실내디자인학회 / v.20, no.4, 2011년, pp.109-117 
|
한국과 미국 백화점 윈도우 디스플레이 비교분석 - 서울과 뉴욕 소재 백화점의 2009년 크리스마스 시즌을 중심으로 -
( Comparative Analysis of Department Window Display in Korea and the U.S.A. - Focused on the Christmas season in 2009 of department stores located in Seoul and New York - ) |
| 오승희;정유나; 상명대학교 대학원 조형예술 디자인학과;상명대학교 실내디자인;
|
|
|
 |
|
| |
| 초 록 |
|
|
| This study identified characteristics of Christmas window display, which is one of visual marketing methods used in department stores, using cases of department stores in Seoul and the New York and to compare the characteristics between Seoul and New York department stores in order to extract the directions and components of window display in each country. Based on the photographs of Christmas window display at the sampled Seoul and New York department stores, we analyzed the window display of each department store. From the results of analysis were drawn conclusions as follows. First, as to the direction of Christmas window display design in Seoul and New York department stores, window display was designed using various themes according to the characteristic of each department store. In case of Seoul department stores, however, specific luxury brands linked to the characteristics of the department stores displayed their products separately, but in New York department stores, various Christmas themes, images related to the department stores, and products were displayed together according to the characteristic of the department stores. Second, among display components, the formative structure and the frequency of mannequin use were different between Seoul and New York department stores. Various formative structures and diverse mannequins used in the window display of New York department stores played the role of stamping the brand image of each department store and exhibiting various designs through window display. |
| |
| 키워드 |
| 크리스마스 윈도우 디스플레이;서울;뉴욕;백화점;시각마케팅;Christmas window display;Seoul;New York;Department stores;Visual marketing; |
| |
|
|
|
|
한국실내디자인학회논문집 / v.20, no.4, 2011년, pp.109-117
한국실내디자인학회
ISSN : 1229-7992
UCI : G100:I100-KOI(KISTI1.1003/JNL.JAKO201130662199217)
언어 : 한국어 |
|
| 논문 제공 : KISTI 한국과학기술정보연구원 |
|
|
|
|
|
|
