|
|
|
한국실내디자인학회 / v.20, no.5, 2011년, pp.208-216 
|
주택문화관의 공간구성과 스페이스 마케팅 전략적 요소(4Cs)에 관한 비교 분석 연구
( A Study on Strategies Elements(4Cs) of Space Marketing Comparative Analysis for Housing Culture Center ) |
| 김지혜;공순구; 홍익대학교 건축도시대학원 실내설계;홍익대학교 건축도시대학원;
|
|
|
 |
|
| |
| 초 록 |
|
|
| Today, the market environment for companies around the world has been changed by globalization, digital innovation, information by opening the diversity, consumer awareness, and the development of mass media in the wide areas such as, politics, economy, society and culture. Accordingly, the function of the housing cultural center also has been changed from the Place where the trading had been made to the Space where the marketing could work. The housing cultural center is home to companies to target their corporate culture and corporate image, and the brand identity. From the space marketing standpoint, this study extracts differentiator of the housing cultural center from theoretical consideration to boom up of the housing cultural center and to build up its identification. Based on this analysis, the design identity element of the interior design of the housing cultural center is proposed by the actual and analytical cases. Such a future plan design identity elements in the design of the new housing cultural center is providing basic design guide line to recognize the importance. |
| |
| 키워드 |
| 주택문화관;스페이스 마케팅;브랜드 아이덴티티;기업이미지;Housing CulturE Center;Space Marketing;4Cs;CI;BI; |
| |
|
|
|
|
한국실내디자인학회논문집 / v.20, no.5, 2011년, pp.208-216
한국실내디자인학회
ISSN : 1229-7992
UCI : G100:I100-KOI(KISTI1.1003/JNL.JAKO201106654856995)
언어 : 한국어 |
|
| 논문 제공 : KISTI 한국과학기술정보연구원 |
|
|
|
|
|
|
