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한국실내디자인학회 / v.20, no.5, 2011년, pp.105-113 
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브랜드 아이덴티티 요소에 의한 아파트 공간의 차별화 전략 연구
( A Study on Differentiation Strategy of Apartment Space According to Brand Identity Factors ) |
| 최혜진;김개천; 국민대학교 테크노디자인 전문대학원 실내디자인학과;국민대학교 조형대학 실내디자인학과;
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| 초 록 |
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| Brand is a useful tool for modem people living under the age of the brand, to explain the information of their products by differentiating themselves from others. It also represents the value of company and plays a major role convincing customers. Even living space brands are no exception. According to the development of marketing management ability, living space brands require the new sales strategy to dominate the market over the business competition, and plan differently for a changing market environment. On such account, companies are commercializing the living space via establishing its brands. Thus the study will cover the living space differentiation strategies for promoting the brand images of respective construction companies and will strive to compare and analyze the differentiation strategy factors that construction firms are pursuing through case analysis framework. Moreover, it's objective focuses on materializing the strategies of living space in accordance to the brand application elements. |
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| 키워드 |
| 브랜드 아이덴티티;브랜드 아파트;차별화 전략;Brand Identity;Brand Apartment;Differentiation; |
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한국실내디자인학회논문집 / v.20, no.5, 2011년, pp.105-113
한국실내디자인학회
ISSN : 1229-7992
UCI : G100:I100-KOI(KISTI1.1003/JNL.JAKO201106654856915)
언어 : 한국어 |
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| 논문 제공 : KISTI 한국과학기술정보연구원 |
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