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한국실내디자인학회 / v.20, no.5, 2011년, pp.114-124 
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기업홍보관의 디지털 사이니지 전시연출특성에 관한 연구
( A Study on the Exhibition Characteristics of the Digital Signage in Corporate Exhibition Hall ) |
| 장현하;한혜련; 한성대학교 일반대학원 인테리어디자인;한성대학교 일반대학원 인테리어디자인;
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| 초 록 |
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| The development in modern world media made information expansion and conversion much easier. These changes in media environment required a lot of companies to quickly respond to the overall environment and come up with new appropriate marketing strategies. Companies use experiential exhibition halls to enhance their images. The goal of the research is to set the basis for digital signage exhibition production characteristics as a spatial mechanism by presenting the need to use the digital signage as a tool. Digital signage expands senses and connects internal and external space. There are many types of digital signage (display, projection, special media, etc) and they are informative, aesthetic, inductive, and amusing. For research methods, Korean companies' exhibition halls sample analysis and surveys were executed to analyze the awareness, expression characteristics, effects, and usage status of digital signage. In conclusion, corporate exhibition halls should: 1. be an interesting and comfortable space that can be used as a communication tool between the company and consumers 2. increase corporate potentials and faith by expanding human senses and inducing new experiences 3. continue to capture the interest of spectators through diversity. |
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| 키워드 |
| 기업홍보관;전시연출;디지털 사이니지;디지털 미디어;Corporale Exhibition Hall;Direct Exhibition;Digital Signage;Digital Media; |
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한국실내디자인학회논문집 / v.20, no.5, 2011년, pp.114-124
한국실내디자인학회
ISSN : 1229-7992
UCI : G100:I100-KOI(KISTI1.1003/JNL.JAKO201106654856977)
언어 : 한국어 |
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| 논문 제공 : KISTI 한국과학기술정보연구원 |
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