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한국건축시공학회 / v.8, no.1, 2008년, pp.77-82 
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아파트 브랜드 선호도 요인 비교에 관한 연구 -수도권지역과 시 단위지역 중심의 선호도 비교-
( The Research on the Preference Factors of Apartment Brand ) |
| 신한우;김대원;강경인;김광희; 목포대학교 건설공학부 건축공학;고려대학교 건축사회환경공학과;고려대학교 건축사회환경공학과;목포대학교 건설공학부 건축공학;
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| 초 록 |
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| In the housing market, the construction company started to recognize the importance of the brand power since 1998. Many brand names of apartment construction company have newly formed and many apartments are representative of the brands of construction company by quality of apartment construction and service after hand apartment over to owner with many other elements of their brands. According to these trends in the housing market, it should be also interested in improving the value of brand name in apartment construction. The former researches have been achieved several topics in only a specific target market about the distinction of apartment's plan, the examination of preference, and the satisfaction survey of inhabitants etc. But construction company don't have developed any available marketing strategy according to construction location and regional characteristics. Nowadays, they should be interested in improving the value of apartment brand. Therefore, this research was conducted by interviewing and surveying preference factor, which factors are considered by consumer when consumers purchase apartment house, to compare the two regions such as Metropolis and Cities. The purpose of this research is to provide the preference trend of apartment house in the future to construction company by comparing consumer's preference examination. |
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| 키워드 |
| 아파트 브랜드;거주 만족도;브랜드 이미지;Brand of apartment;dwelling satisfaction;brand image; |
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한국건축시공학회지 / v.8, no.1, 2008년, pp.77-82
한국건축시공학회
ISSN : 1598-2033
UCI : G100:I100-KOI(KISTI1.1003/JNL.JAKO200814364024473)
언어 : 한국어 |
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| 논문 제공 : KISTI 한국과학기술정보연구원 |
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