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한국조경학회 / v.23, no.3, 1995년, pp.94-105 
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중요도-성취도 분석을 이용한 도시분원의 원리방법에 관한 연구 -어린이대공원을 사례로-
( Application of importance-performance analysis to management of urban parks - Case study in the children's Grand park- ) |
| 홍성권; 건국대학교 농과대학 원예과학과;
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| Purposes of this study were to apply and examine that the importance-performance analysis(IPA) could be a useful park management tool. The IPA is an easily-applied technique developed in marketing field to measure attribute importance and performance. It displays them simultaneously on a 4-quardrant action grid; therefore, park managers can upgrade current services and address marketing strategies for various user segments. The children's grand park was selected as a study are. Two different types of questionaires were utilized for data analyses. They were collected from one respondent by on-site distribution or by mail survey, because attribute importance and performance should be rated before and after visiting a park, respectively. Then, total data was segmented systematically by 2 variables-age and benefit sought. Action grids from order to meet the needs of each segment. Several comments on both data collection methods and segment variables selection were described to improve the IPA in recreation settings for future researches. |
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한국조경학회지 / v.23, no.3, 1995년, pp.94-105
한국조경학회
ISSN : 1225-1755
UCI : G100:I100-KOI(KISTI1.1003/JNL.JAKO199511920418132)
언어 : 한국어 |
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| 논문 제공 : KISTI 한국과학기술정보연구원 |
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