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한국조경학회 / v.19, no.3, 1991년, pp.128-143 
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도시공원 이용자의 목적지 선정에 관한 연구 -광주시를 대상으로-
( A Study on Destination Choice of Urban Park Users in Kwangju ) |
| 홍성권; 건국대학교 농과대학 원예학과;
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| 초 록 |
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| To understand and predict destination choice behavior for urban parks, two hypotheses, which are based on extended Fishbein model, were proposed and tested in Kwangju. Data was analyzed by the citizens of Kwangju and by target markets segmented by demographic variables. Analysis by the citizens of Kwangju showed that postulated hypotheses are true. However, they were partially thru in the other cases : it was a general tendency that suggested model applied well in the high-involvement product. Among the demographic variables, sex was the most useful to understand park choice behavior. Park management directions were suggested, and several future research implications were discussed. |
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| 키워드 |
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한국조경학회지 / v.19, no.3, 1991년, pp.128-143
한국조경학회
ISSN : 1225-1755
UCI : G100:I100-KOI(KISTI1.1003/JNL.JAKO199111920415073)
언어 : 한국어 |
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| 논문 제공 : KISTI 한국과학기술정보연구원 |
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