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한국건축시공학회 / v.8, no.6, 2008년, pp.99-105 
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주거 Life-cycle상에서 고객만족도에 미치는 영향요인 분석에 관한 연구
( Analysis of factors which affect Customer Satisfaction through Life cycle of Residence ) |
| 최정필;김정학;김재준; 한양대학교 대학원 건축공학과;롯데건설(주) 경영혁신팀;한양대학교 건축공학부 CAD센터;
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| 초 록 |
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| Resent, requirement of residents is socially increasing for apartment. Apartment housing os developed to reduce the housing shortage caused by urbanism after industrialization in Korea. The Purpose of this study is to analyze the casual relationships of housing satisfaction, living Life-Cycle on all residents of apartment housing. This study develops a theoretical model based on the previous studies, and testifies the hypothesis through analyzing to questionnaires form 643 residents of apartment housing. Then, the data were analyzed by SPSS12+ program package in terms of frequency, correlation analysis and multiple regression analysis. The results of this study is summarized as the followings: The perceived quality had positive effects on the factor of living Life-Cycle and housing satisfaction. Finding of this study can provide valuable information for a criterion of decision making to consumer and a marketing strategy of housing construction company. |
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| 키워드 |
| 아파트;주거 Life-Cycle;주거 만족;고객 접점;Apartment;Life-Cycle of Residence;Housing satisfaction;MOT;The point of contact; |
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한국건축시공학회지 / v.8, no.6, 2008년, pp.99-105
한국건축시공학회
ISSN : 1598-2033
UCI : G100:I100-KOI(KISTI1.1003/JNL.JAKO200806135612406)
언어 : 한국어 |
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| 논문 제공 : KISTI 한국과학기술정보연구원 |
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