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한국조경학회 / v.22, no.2, 1994년, pp.13-24 
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당일여가용 Recreation시설의 포지셔닝에 관한 연구 -서울시를 중심 으로-
( Application of Market Positioning to One-Day Use Recreation Areas in Seoul and Its Suburbs ) |
| 홍성권; 건국대학교 농과대학 원예과학과;
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| the purpose of this study was to suggest managemental strategies for one-day use recreational area in public sector under competitive environment with private sector. Data was collected from citizens of Seoul, and 10 recreational areas were determined by a preliminary survey. Theses areas were regarded as "products", then positioning was applied to these products. Perceptual map was produced by multidimensional scaling to identify degree of competition among areas. Properties, which were developed by the Kelly Repertory Grid, were utilized to understand the strong and weak points of each area. Ideal types of recreational areas were analyzed by PREFMAP, then the size and distribution of recreation market of Seoul were found by grouping of individual ideal point by cluster analysis. Several strategies were suggested to enhance the competitive power for public recreation areas, and a few comments were described to improve this method for future research. |
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| 키워드 |
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한국조경학회지 / v.22, no.2, 1994년, pp.13-24
한국조경학회
ISSN : 1225-1755
UCI : G100:I100-KOI(KISTI1.1003/JNL.JAKO199411920416073)
언어 : 한국어 |
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| 논문 제공 : KISTI 한국과학기술정보연구원 |
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