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한국조경학회 / v.34, no.2, 2006년, pp.72-79 
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녹색관광마을의 이미지 차별화를 위한 CI통합계획
( Integrated CI Planning and Design of Green Tourism Village for Image Distinction ) |
| 윤희정; 서울대학교 대학원;
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| 초 록 |
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| Integrated CI (country identity, community identity) planning is necessary for establishing identity and a distinct image as well as for managing green tourism villages. In addition, CI planning will be helpful for improving and advertising a village's image, capitalizing on its specialties and attracting many visitors to the village. Therefore, this study mainly intended to plan and design integrated CI for a green tourism village. For this purpose, this study selected Hari village in Hongsung-Kun, Chungnam province, which the Ministry of Agriculture and Forestry designated as a green tourism village in 2003. Twenty CI alternatives were developed, and a vote was conducted with 143 visitors and rural residents attending a village festival in 2004. This study resulted in a new brand-name, 'Hanuri,' and developed symbols, logotypes, distinctive colors, signature system as a basic system and name cards, packaging materials, and signs for use. Above all, this study led the residents to pursue a village identity, village image and community spirit, which can be an effective management strategy to create a distinct image in a green tourism village. |
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| 키워드 |
| Country Identity;Community Identity;Village Image;Village Identity;Green Tourism; |
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한국조경학회지 / v.34, no.2, 2006년, pp.72-79
한국조경학회
ISSN : 1225-1755
UCI : G100:I100-KOI(KISTI1.1003/JNL.JAKO200631036984312)
언어 : 한국어 |
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| 논문 제공 : KISTI 한국과학기술정보연구원 |
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