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한국조경학회 / v.35, no.1, 2007년, pp.59-68 
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도시 이미지에 대한 지구 이미지의 기여수준 분석 - 부산시를 중심으로 -
( The Analysis of Attributive Level of District Image for City Image - Focus on Busan City - ) |
| 변재상;최형석;신지훈;조예지;김송이;임승빈; 신구대학 환경조경과;수원대학교 도시부동산 개발학과;(주)그룹 한 경관생태디자인연구소;서울대학교 대학원;서울대학교 대학원;서울대학교 조경학과;
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| 초 록 |
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| This article statistically analyzed contributive levels of district image based on an effect and a similarity index through the evaluation of citizens and suggested the efficient management system of a city image according to the results. For this study, Busan City was selected as a case city by the preceding literature and was investigated concerning district image and city image through a questionnaire. The new evaluation method for analysis of a city image was presented in this process. The results of this research are as follows: 1. Busan City has a substantial positive and culturally unique image, and each of its districts have other image characteristics. for example, the CBD district has a positive image, and the sea shore district has a busy and prosperous image, but the backward sea shore district has an image of stagnancy. 2. The image of Yeonje-gu has the largest effect on the image of Busan. Next in influence are Jung-gu, Saha-gu, Suyoung-gu, respectively. The effect index is closely connected with the variance of evaluative adjectives. 3. Busanjin-gu and Haeundae-gu have similar images to Busan City. Next in similarity are Nam-gu, Jung-gu, Youngdo-gu, Suyoung-gu, respectively. The similarity index is closely connected with the correlation of evaluative adjectives. Busan City and its districts can establish their image strategies with the above analyzed results. This study is meaningful in that a statistical evaluative method was proposed. With continued follow-up research, this study may serve as a systematic and logical model to improve the urban landscape and image. |
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| 키워드 |
| City Identity;City Marketing;MDS(Multi Dimensional Scaling);Landmark;Urban Landscape; |
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한국조경학회지 / v.35, no.1, 2007년, pp.59-68
한국조경학회
ISSN : 1225-1755
UCI : G100:I100-KOI(KISTI1.1003/JNL.JAKO200717317765067)
언어 : 한국어 |
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| 논문 제공 : KISTI 한국과학기술정보연구원 |
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