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한국조경학회 / v.29, no.4, 2001년, pp.34-43 
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중요도-성취도 분석에 의한 주제공원 계획요소 평가 -에버랜드를 사례로-
( An Evaluation of Planning Factors for Theme Park by means of Importance-Performance Analysis -Focused on the Case of Everland- ) |
| 오정학;김유일; 상지영서대학 환경조경과;성균관대학교 조경학과;
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| 초 록 |
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| Unlike ordinary recreational facilities, an amusement park consists of various entertainment facilities, attractions, food services, souvenir shops and other attribute. The purpose of this study is to survey users´ responses to such attributes and analyze the importance and performance of each attribute, and thereby, ultimately help improve the efficiency of management and operation of the amusement parks. For this purpose, a survey was conducted of Everland users in August, 1999. 420 users were chosen by means of he systematic sampling. All the suers were asked to rate the importance of 14 attributes of Everland at the entrance and all of them were asked to do the same at the exit. As a result, it was found that the attribute rated highest by the users was ´attraction´, followed by ´service´, ´accessibility´ and ´cost´ in that order. On the other hand, it was found that the total average of importance rated for 14 attributes was 3.31, while that of performance was 3.10. As a consequence of analyzing the action grids, it was found that ´appropriateness of the circulation system´ should be improved most urgently. 7 attributes were categorized as ´keeping up good work´, and 6 ones were rated ´low priority´ in terms of improvement. There was no attribute considered to be ´possible overkill´. Meanwhile, as a result of analyzing the difference among groups in order to determine users´ response depending on their demographic and socio-economic variables, it was found that only the ´age´ variable was significant. It is expected that the results that the results of this study would be useful in determining priorities when improving amusement park facilities or their programs. |
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| 키워드 |
| Importance;Performance;Value;Attribute;Theme Park; |
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한국조경학회지 / v.29, no.4, 2001년, pp.34-43
한국조경학회
ISSN : 1225-1755
UCI : G100:I100-KOI(KISTI1.1003/JNL.JAKO200111920837024)
언어 : 한국어 |
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| 논문 제공 : KISTI 한국과학기술정보연구원 |
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