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한국조경학회 / v.25, no.1, 1997년, pp.135-142 
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여름휴가활동 선택의 영향요인에 관한 연구 - 계획행동이론을 적용하여 -
( Attitudinal Determinants of Summer Vacation Activity Participation -Application of the Theory of Planned Behavior- ) |
| 김승현;엄서호; 경기대학교 관광개발학과;경기대학교 관광개발학과;
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| 초 록 |
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| The objectives of this study was to test applicability of the theory of planned behavior by Ajzen & Driver(1992), to predicting summer vacation activity participation. Vacations to vist Sock-Cho City in summer were asked to complete a questionaire to measure attitudes, subjective norms, perceived behavioral control, and intentions in relation to participating in three vacation activities, at the beach, at the valley, and at the pool. After summer vacation, respondents were called to answer whether or not they had participated in those activities. The results showed that attitudes toward vocation consist of affective and instrumental component Consistent with the theory, attitudes, subjective norms and perceived behavioral control were significant variables in predicting intentions to participate in vacation activites. In addition, intentions and perceived control were influential in predicting vacation activities partication. Althouh the objectives of the study were achived, this application of the theory of planned behavior to Koreans summer vacation participations did not show the same power as the Ajzen & Driver's study(1992) in predicting recreation activties participation. It would be desirable for future research to apply the theory of planned behavior to various recreational settings. |
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| 키워드 |
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한국조경학회지 / v.25, no.1, 1997년, pp.135-142
한국조경학회
ISSN : 1225-1755
UCI : G100:I100-KOI(KISTI1.1003/JNL.JAKO199711920951152)
언어 : 한국어 |
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| 논문 제공 : KISTI 한국과학기술정보연구원 |
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