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한국조경학회 / v.25, no.4, 1998년, pp.18-29 
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레크레이션 선택행동의 체계적 이해 : 계측행동이론의 적용으로
( Understanding Recreational Choice Behavior: Application of Theory of Planned Behavior ) |
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| This study was carried out to test the theory of planned behavior in recreational choices behavior. Lotte World was chosen as study area, and college students were selected by nonprobability sampling for two waves of data collection. The first wave of data were collected one weeks into the spring semester : intention, attitude, subjective norm, and perceived behavioral control were measured. To collect the data of the second wave, the same resondents were asked their behavior, one week data of the second wave, the same respondents were asked their behavior , one week prior to the final examination : whether they visited the Lotte World or not. Polychoric correlation among variables were calculated by the PRELIS because behavior was nominal variable. Then, weighted least square method was utilized to calibrate structural equation model by the LISREL version 7.2. Structural link effect on intention among three determinants : the direct effect on intention was 0.421 and the indirect effect via intention on behavior was 0.145, respectively. However, its effect on behavior was insignificant because actual control over 'visiting of Lotte World' was relatively high. A few comments were sugested on data collection, and inclusion of new variables was discussed for the sufficiency f the theory of planned behavior. |
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한국조경학회지 / v.25, no.4, 1998년, pp.18-29
한국조경학회
ISSN : 1225-1755
UCI : G100:I100-KOI(KISTI1.1003/JNL.JAKO199811920417204)
언어 : 한국어 |
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| 논문 제공 : KISTI 한국과학기술정보연구원 |
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