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Çѱ¹Á¶°æÇÐȸ / v.25, no.4, 1998³â, pp.82-88
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( Effectiveness of Mass Communication Program for Managing Visitors' Depreciative Behavior in National Park )
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The purposes of this study was : 1) to describe the theoretical background of Clean-up Time Movement managing visitors' depreciative behavior ; 2) to test the effectiveness of a mass communication program, Clean-up Time Movement in National Park. This study employed a field experimental design (Multiple time-series design) in Naejangsan National Park. This study evaluated the differential effectiveness of the self-developed Clean-up Time Movement Program to reduce littering behavior between Control groups (Those who not received Clean-up Time Program) and Treatment groups (Those who received Clean-up Time Program) by weighting trash gathered in a litter box and scattered around picnic ground. The results showed that the Clean-up Time Movement Program was more effective to reduce the total trash and the trash degree per a person in Treatment groups than Control groups. It seemed to effective in managing depreciative behavior through the mass communication program in National Park.
 
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Çѱ¹Á¶°æÇÐȸÁö / v.25, no.4, 1998³â, pp.82-88
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ISSN : 1225-1755
UCI : G100:I100-KOI(KISTI1.1003/JNL.JAKO199811920417254)
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