|
|
|
한국조경학회 / v.26, no.3, 1998년, pp.213-224 
|
주제공원 방문자 만족의 결정경로와 요인- 에버랜드 방문자를 중심으로 -
( Determinants of Tourist Satisfaction Process - Focused on the Everland Visitors- ) |
| 박창규;엄서호; 우송대 관광경영학과;경기대 관광학부 관광개발전공;
|
|
|
 |
|
| |
| 초 록 |
|
|
| Theoretically and practically, it is very important to understand the way which tourist satisfaction is operated. The purpose of this study is to identify interaction among the determinants of tourist satisfacton process. A model of tourist satisfactioin process is developed based based on the confirmation / disconfirmation which is originated from consumer behavior literature. Three elements of the model include 'expectation','performance', and 'discrepancy between expectation and performance'. 340 questionnaires were delivered to find Everland visitors' perceptions of the determinants of tourist satisfaction. LISREL 8.14 was used to analyze the interaction among the determinants. The results are as follows : 1) 'expectation' has indirect effect on tourist satisfaction while 'performance' and 'discrepancy' has direct effect on the tourist satisfaction, 2) two precedent variables such as 'expectation' and 'performance' have indirect effect on the satisfaction through 'discrepancy',3) among the three determinants it is found that 'performance' is the most effective determinant of tourist satifaction, and 4) the model which was composed from the aspect of 'travel cost' was more effective to describing tourist satisfacton rather that from the aspect of 'service quality'. |
| |
| 키워드 |
| 관광자만족;서비스 만족;비용만족;접근성;이용성; |
| |
|
|
|
|
한국조경학회지 / v.26, no.3, 1998년, pp.213-224
한국조경학회
ISSN : 1225-1755
UCI : G100:I100-KOI(KISTI1.1003/JNL.JAKO199811920416723)
언어 : 한국어 |
|
| 논문 제공 : KISTI 한국과학기술정보연구원 |
|
|
|
|
|
|
