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Çѱ¹°Ç¼³°ü¸®ÇÐȸ / v.3, no.3, 2002³â, pp.103-111
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( A Study on the Effective Operation Model of Joint-Venture Contract - With a Focus on the Example of Domestic Construction Industry - ) |
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| A joint venture approach to the marketing, organization, and execution of a project should be considered when the combined strengths of two or more entities result in a joint organization with unique credentials in a targeted business area. A joint venture is based on a complementary relationship: one party may lack one or more major elements needed for market penetration, such as technology, design-construct capabilities, geographic location, or financial strength; the other party should be able to compensate for these areas of weakness. The purpose of this study is that suggests the development direction of a joint venture, the proper organizational approach |
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| °øµ¿µµ±Þ;ÇÁ·ÎÁ§Æ® ¼öÇà;»óÈ£º¸¿Ï;¹ßÀü¹æÇâ;JV;Project;Complementary Relationship;Development Direction; |
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Çѱ¹°Ç¼³°ü¸®ÇÐȸ³í¹®Áý / v.3, no.3, 2002³â, pp.103-111
Çѱ¹°Ç¼³°ü¸®ÇÐȸ
ISSN : 2005-6095
UCI : G100:I100-KOI(KISTI1.1003/JNL.JAKO200220828325733)
¾ð¾î : Çѱ¹¾î |
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| ³í¹® Á¦°ø : KISTI Çѱ¹°úÇбâ¼úÁ¤º¸¿¬±¸¿ø |
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